Category: Digital Transformation & AI

Articles and analysis on digital transformation, artificial intelligence, business automation, digital tools, and the impact of technology on companies and the job market in Morocco and the Arab world.

Digital Transformation & AI 2 August، 2026 13 min read

The Fake Expert Industry: How Expertise Became an Image on Social Media

Today, looking like an expert can be easier than becoming one. This article explores how social media manufactures authority, why we believe fake experts, and how to recognise real experience.

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