From the field to the page
I am Fouad Ouaggad. Over more than 13 years, I moved from journalism and content into leading teams and building products and digital experiences across companies at different stages of growth.
This blog is where I document what real work teaches me: building, management, brand, content, experience, and the mistakes that rarely make it into presentation decks.
Featured story
A personal reflection on the dilemma facing Moroccan voters ahead of the September 23 elections. It explores the frustration with repetitive party programs and the determination to vote and hold local candidates accountable instead of boycotting.
Start here
These are not necessarily the newest posts, but they are the best place to understand the path that brought me here and how I think about work and building.
I did not burn out because I hated my work. I burned out while doing something I loved, until passion slowly became pressure and productivity became part of how I measured myself.
Blogging became much more than a way to publish my thoughts. Over time, it turned into a tool for testing ideas, questioning assumptions, and seeing how my thinking changed across the years.
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The writing here moves across work, building, brand, content, and experience. Choose a path and let the archive take you further.
Latest writing
Stories, notes, and lessons from real work, ordered from newest to oldest.
Professional blogging is not outdated. In the age of social media and AI, a personal blog gives you a space to build your ideas, professional identity, and long-term body of work beyond the speed of the feed.
Losing passion does not always mean you chose the wrong path. Sometimes we are simply exhausted, distracted, or expecting work to provide meaning, identity, success, and happiness all at once. A personal reflection on building a more realistic relationship with work.
A professional online store received more than 100 orders in under a week. Customers paid on delivery, opened their parcels and found packs of salt inside. This is the story of one of the darkest incidents I witnessed while working at YouCan—and what it revealed about cash on delivery in Morocco.
I joined YouCan before its public launch, knowing almost nothing about e-commerce. Months later, COVID accelerated a transformation that changed how Moroccans sold, shopped and worked.
Could artificial intelligence be the Antichrist, or are we building the tools that could make his deception more convincing? A provocative reflection connecting religious traditions, Silicon Valley’s language of salvation, and documented AI risks without presenting speculation as doctrine.
Many young Moroccans believe English will soon replace French, yet much of the country’s job market still operates in French. Which language deserves your time, and is choosing only one the real mistake?
AI is changing the way people work faster than many realize. The real risk is not being replaced by a machine, but being outpaced by someone with similar experience who has learned to use AI more effectively.
A personal look at startup culture in Morocco, where employees are often asked to think like founders, work across multiple roles, and accept pressure that does not match the salary or ownership.
Today, looking like an expert can be easier than becoming one. This article explores how social media manufactures authority, why we believe fake experts, and how to recognise real experience.
A young Moroccan’s analysis of the Ceuta events in 2026, youth migration, unemployment, social media rumours, living costs, and the loss of hope.
Knowledge base
38 terms · written for people · kept current
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