From the field to the page
I am Fouad Ouaggad. Over more than 13 years, I moved from journalism and content into leading teams and building products and digital experiences across companies at different stages of growth.
This blog is where I document what real work teaches me: building, management, brand, content, experience, and the mistakes that rarely make it into presentation decks.
Featured story
Today, looking like an expert can be easier than becoming one. This article explores how social media manufactures authority, why we believe fake experts, and how to recognise real experience.
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These are not necessarily the newest posts, but they are the best place to understand the path that brought me here and how I think about work and building.
Selected articles will appear here once linked to their WordPress posts.
Explore the archive
The writing here moves across work, building, brand, content, and experience. Choose a path and let the archive take you further.
Latest writing
Stories, notes, and lessons from real work, ordered from newest to oldest.
Your job may expire before anyone tells you. A personal reflection on workplace loyalty, layoffs, and building security beyond one employer.
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A young Moroccan’s analysis of the Ceuta events in 2026, youth migration, unemployment, social media rumours, living costs, and the loss of hope.
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A personal journey through blogging, social media, algorithms, and AI—and why owning your words still matters in a fast digital world.
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