Archive
Articles and analysis on digital transformation, artificial intelligence, business automation, digital tools, and the impact of technology on companies and the job market in Morocco and the Arab world.
I joined YouCan before its public launch, knowing almost nothing about e-commerce. Months later, COVID accelerated a transformation that changed how Moroccans sold, shopped and worked.
Could artificial intelligence be the Antichrist, or are we building the tools that could make his deception more convincing? A provocative reflection connecting religious traditions, Silicon Valley’s language of salvation, and documented AI risks without presenting speculation as doctrine.
AI is changing the way people work faster than many realize. The real risk is not being replaced by a machine, but being outpaced by someone with similar experience who has learned to use AI more effectively.
Today, looking like an expert can be easier than becoming one. This article explores how social media manufactures authority, why we believe fake experts, and how to recognise real experience.
AI is mastering technical skills at a startling pace — and in doing so, exposing which skills were ever truly ours to begin with. On the abilities we neglected because they felt obvious, and why they may be exactly what sets us apart from the machine.
