From the field to the page
I am Fouad Ouaggad. Over more than 13 years, I moved from journalism and content into leading teams and building products and digital experiences across companies at different stages of growth.
This blog is where I document what real work teaches me: building, management, brand, content, experience, and the mistakes that rarely make it into presentation decks.
Latest writing
Stories, notes, and lessons from real work, ordered from newest to oldest.
A young Moroccan’s analysis of the Ceuta events in 2026, youth migration, unemployment, social media rumours, living costs, and the loss of hope.
Soltana was where I learned that leadership is not only about managing content. It is about building teams, creating systems, solving problems, and turning a young project into something that can grow.
Your job may expire before anyone tells you. A personal reflection on workplace loyalty, layoffs, and building security beyond one employer.
A personal story about growing up before the internet and watching everyday life slowly move from neighbourhoods, paper, and patience to screens, algorithms, and AI.
I did not burn out because I hated my work. I burned out while doing something I loved, until passion slowly became pressure and productivity became part of how I measured myself.
What makes you valuable at work is not always your job title. It is often the way you think, solve problems, and do things differently from everyone else.
Personal branding is not just for founders or influencers. For employees, it is a way to make their experience, thinking, and professional value easier to discover by the people who may need them.
Companies often sit on deep internal knowledge without realizing its value. This article explores why employee ideas get ignored, why outsiders sometimes sound more credible, and how both companies and employees can change that.
AI is mastering technical skills at a startling pace — and in doing so, exposing which skills were ever truly ours to begin with. On the abilities we neglected because they felt obvious, and why they may be exactly what sets us apart from the machine.
A personal journey through blogging, social media, algorithms, and AI—and why owning your words still matters in a fast digital world.
